A couple years ago, I had a client call us and discuss filing several trademarks for her 3 years old business that is finally starting to catch some momentum on the internet.
After the initial consultation, the client felt the need to invest resources on "building the business", and ended up delaying filing a trademark for 1 year.
During that time, a copycat business filed a trademark that was a slight variation of the client's business name.
The client found out and immediately called us, and wanted to hurry and file...
Can you guess what happened?